Clik here to view.
Evaluate Customer Data Platforms For Your Business
If you’re like most people in the business world, you’ve probably been hearing a lot lately about customer data platforms (CDPs). With this much hype, it can be difficult to differentiate between key...
View ArticleClik here to view.
New Roads to Travel Using Google Data Studio and Google BigQuery
A significant change as Google Analytics 4 (GA4) rolls out is that both paid and standard GA4 properties can now be linked to Google BigQuery. Once linked, BigQuery has accurate event-level data and...
View ArticleClik here to view.
Know What’s Possible with Customer Journey Optimization
The frontline for gaining the competitive advantage lies with the experience that brands provide to their customers. Success on this front is primarily determined by an organization’s ability to meet...
View ArticleClik here to view.
How Customer Data Platforms Can Benefit Marketers
We’ve written a lot on customer data platforms, or CDPs. But, like many marketers, you might still be wondering, “How would a CDP help me?” What’s a CDP? CDPs are central repositories of all the...
View ArticleClik here to view.
Google Plans to Sunset Universal Analytics – Our Takeaway
Recently, Google announced that they will finally sunset Universal Analytics in 2023. While for some this has been expected for a while, it may still come as a surprise for many, especially if you’ve...
View ArticleClik here to view.
The Importance of Integrating Your Testing Tool with GA4
Integrating GA4 and OptimizelyX Anyone working with Google Analytics will now be familiar with GA4, the next generation of Google Analytics, as Google recently announced the upcoming retirement of...
View ArticleClik here to view.
Thinking of Integrating Google Optimize with Google Analytics 4? Here’s What...
ALERT: Google just announced it’s sunsetting Google Optimize. Here is what you need to know to be prepared! In October 2020, Google launched the next generation of Google Analytics, Google Analytics 4...
View ArticleClik here to view.
Embracing Change: GA4 is Here to Stay
As Google announced the sunsetting of Google Analytics Universal in March, many companies are now facing questions they haven’t had to face in many years. How fast can we get this new platform up and...
View ArticleClik here to view.
Do You Really Need to Track That? Understanding the Difference Between...
All too often when a client is asked what they want to track, the answer is “everything.” Clients often don’t really know what they want or will need to achieve business goals, and the default response...
View ArticleClik here to view.
Improve Your GA4 Reporting with BigQuery Sessionized Tables
A few months ago, I wrote an article touting the benefits of using BigQuery custom SQL inside Data Studio—Google’s free visualization suite for analytics data—and explained how this method could be...
View Article
